Petrichor · Free tool
How does AI see your company's positioning?
A model reads your positioning as either a specific company it can name or the category average it files next to everyone. Vague words (innovative, best-in-class, solutions, leading) and hedges carry no information, so a model fills them with the average. Specific words (a number, a named entity, a named mechanism) do real work. This tool scores how specific your positioning is from 0 to 100, marks every vague term, shows the rewrite for each, and previews how a model would summarize you, all in your browser.
How AI sees your positioning · Paste your positioning, see whether a model files you as a specific company or the category average.
Paste 10 to 400 words. It runs entirely in your browser; nothing is sent anywhere.
0
Specificity
Generic
A model can't tell you apart. You get filed under the category average.
- 7 vague terms a model reads as the category average.
- 1 hedge softening the claim into nothing.
- No numbers. A model has nothing concrete to quote back.
- No named entities. Nothing to file you under but the category.
Your words, marked up
We're a leading platform that helps companies unlock growth with innovative, best-in-class solutions. Our robust, scalable technology is designed to drive results and take your business to the next level.
red underline = vague, a model fills it with the average · dotted = hedge
How a model would summarize you
A software that calls itself innovative, best-in-class, leading. The same thing every software in the result says.
The vague-word ledger
| Your word | Why it reads as average | Make it specific |
|---|---|---|
| take your business to the next level | pure filler | state the concrete result |
| drive results | undefined outcome | name the result and the number |
| unlock growth | slogan | name the specific lever |
| designed to | a hedge; it softens the claim into nothing | state it flat, as a fact |
| innovative | every company claims it; it describes nothing | name the specific thing you do that others don't |
| best-in-class | unprovable superlative the model discounts | state the measurable edge (a number, a benchmark) |
| leading | self-assigned, unverifiable | cite the rank, the share, or the proof of lead |
| robust | vague strength claim | name what it withstands, with a number |
| scalable | abstract; true of almost anything | state the load or range it handles |
| solutions | the single most generic noun in B2B | name the actual product or service |
| platform | category-average noun | say what it specifically does |
A model files you under the category average because the words above could belong to anyone. The Reality Check turns this into a positioning a model names by name. Start with a 20-minute intro.
Book a 20-minute Reality Check introFAQ
- How does AI decide if my positioning is generic?
- It reads for words that carry information versus words that do not. Vague superlatives (world-class, leading), filler nouns (solutions, platform), and hedges (designed to, committed to) describe almost any company, so a model files you under the category average. Numbers, named entities, and a specific mechanism are what make you distinct.
- What makes positioning specific?
- Concrete, checkable detail. A number a reader can verify, a named thing only you do, the exact step you remove. "We cut onboarding from 6 weeks to 4 days" does work that "we streamline onboarding" cannot.
- Does the tool send my text anywhere?
- No. The score, the markup, the ledger, and the summary are all computed in your browser from the text you paste. Nothing is transmitted unless you choose to email yourself the full read.